Academic Research
He Ximing. A Study on the Impact of Propogating brand as a market leader on Consumers' Product Attitude and Purchase Intention. Beijing: Economic Science Press, 2020.
He Ximing. The Application of Debating Pedagogy in General Education Writing Courses: A Case Study of “Writing and Communication”on the Theme of “Consumption”. Writing, Issue 5, 2023, pp. 115–120.
Dou Jifang, Cao Liuxing, He Ximing. Design and Practice of Ideological and Political Education in Thematic General Education Courses: A Case Study of the “Writing and Communication” Course on “Social Networks”. Journal of Higher Education, Issue 11, 2023, pp. 185–188.
He Ximing. Exploring Formative Assessment Pathways in General Education Writing Instruction. Journal of Southeast University (Philosophy and Social Sciences Edition), 2022 S1, pp. 143–146.
Cao Liuxing, He Ximing, Dou Jifang. Practice of “Ideological and Political Education” from the Perspective of “Emerging Engineering Education”: Design of a Thematic General Education Writing Course for Undergraduates in STEM Fields. Research in Higher Education of Engineering, Issue 1, 2021, pp. 24–30.
He Ximing, Hu Saiquan, Yi Cheng, Liu Xia. The Impact of Platform Service and Logistics Service on Online Merchants’ Confidence: The Moderating Role of Merchant Reputation. Chinese Journal of Management Science, Vol. 23, No. 6, 2015, pp. 83–90.
Li Fei, He Ximing, Hu Saiquan, Yu Chunling. The Formation and Growth Mechanism of Luxury Brands: A Multi-Case Study of Top Luxury Brands with Over 150 Years of History in Europe. Nankai Business Review, Vol. 18, No. 6, 2015, pp. 60–70. Reprinted in full in Marketing (Theory Edition), Issue 4, 2016, by Renmin University of China’s Reprint Center for Newspapers and Periodicals.
Li Fei, He Ximing. A Review and Prospect of Theory of Retail Institutional Change. Journal of Technology Economics, Vol. 34, No. 11, 2015, pp. 34–46.
He Ximing, Li Fei, Liu Qian. A Study on the Driving Mechanism of University Faculty’s World-class Academic Research. Science Research Management, Vol. 34, Special Issue, 2013, pp. 354–360.
Chen Hong, Li Fei, He Ximing, Liu Qian. The Formation Mechanism of Outstanding Chinese Films: A Multi-Case Study of Three Films. China Soft Science, 2015 Supplement, pp. 242–258.
Research Projects
Principal Investigator: Teaching Reform Project (Phase VI), TCWC (2025) – “Exploring the Formation Mechanisms and Mitigation Pathways of Learning Burnout in General Education Writing Courses.”
Principal Investigator: Tsinghua University Undergraduate Teaching Reform Project (2021, ZY01_01) – “Exploration and Practice of Debating Pedagogy in the ‘Writing and Communication’ Course.”
Principal Investigator: Teaching Reform Project (Phase II), TCWC (2021) – “Exploring Formative Assessment Models in Writing Courses.”
Participant: Tsinghua University Undergraduate Teaching Reform Project (2024) – Targeted Support Project “Exploration and Development of a Writing Guide for Undergraduate Thesis (Design).”
Participant: Teaching Reform Project (Phase V), TCWC (2024) – “Development and Innovation of Reading Clubs in General Education Writing Courses.”
Participant: Teaching Reform Project (Phase IV), TCWC (2023) – “Research and Practice on Context Construction in University General Education Writing Courses Based on Scaffolding Instruction.”
Participant: Teaching Reform Project (Phase III), TCWC (2022) – “Application and Innovation of Rubrics in Writing Instruction.”
Participant: Tsinghua University Undergraduate Teaching Reform Project (2020, ZY01_01) – “Exploring Teaching Evaluation Reform in Tsinghua University Writing Courses.”
Participant: Teaching Reform Project (Phase I), TCWC (2020) – “Constructivist-Based Instructional Design: Integrating Ideological and Political Education into Thematic General Education Writing Courses.”
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