Journal Articles
Zhu Yaoying, Song Zhuo. Users’ Perception of Media Content and Content Moderation: Exploring Antecedents of Reporting Harmful Comments from a Dual Perspective. Online Journal of Communication and Media Technologies, No. 4 (2025), e202542.
Zhu Yaoying, Xie Xinzhou, Wang Yiqing. Thirty Years of BBS in China's Internet: The Wrestling and Interweaving of User, Commercial, and Policy Logics. Journalism Lover, Issue 8, 2025, pp. 4–13.
Zhu Yaoying, Zhang Xiaomeng. Finding the Main Thread in Chaos: Key Techniques in Character Interviews and Writing. News and Writing, Issue 7, 2025, pp. 110–112.
Zhu Yaoying, Wang Yuan. Embedding and Integrating: A Study on the Application of Information Literacy Education in University Writing Courses. Media, Issue 3, 2025, pp. 74–76.
Zhu Yaoying. In the Light of User Centrality: the Writing Transition from Traditional Paper-based Media to New Media Platforms. Writing, Issue 1, 2025, pp. 45–52.
Zhu Yaoying, Zhu Kai. A Study on the Attribution of Copyright in Generative Artificial Intelligence from an Ethical Perspective. New Media Communication Research, Issue 1, 2025, pp. 97–104.
Zhu Yaoying. Network Media Literacy Education and Ideological and Political Education Practice in General Education Writing Courses. Media, Issue 5, 2024, pp. 85–87.
Xie Xinzhou, Shi Lin, Zhu Yaoying (Corresponding Author). Why Netizens Report Harmful Content Online: A Moderated Mediation Model. International Journal of Communication, No. 17 (2023), pp. 5830–5851.
Zhu Yaoying. Cleverly Creating Memory Points to Make Writing Resonate. News and Writing, Issue 7, 2023, pp. 109–112.
Zhu Yaoying. The Application and Effectiveness of Blended Teaching Technology in University Writing Courses. Media, Issue 22, 2022, pp. 88–90.
Zhu Yaoying. Audiovisual Integration: How Short Video Comments Combine Sound and Visual Elements. News and Writing, Issue 10, 2022, pp. 106–110.
Zhu Yaoying, Xie Xinzhou, Zhang Jingyi. Security and Development: The Value Orientation of Online Content Moderation Standards Systems. Journalism Lover, Issue 11, 2022, pp. 27–33.
Zhu Yaoying, Zhang Bocheng. Evolution and Adjustment: A Study of Government Bodies in Internet Content Governance. People’s Tribune – Academic Frontiers, Issue 5, 2021, pp. 102–107.
Zhu Yaoying. From Technological Application to Context Setting: Shaping the “Sense of Presence” in Integrated Teaching of General Education Writing Courses. Writing, Issue 6, 2021, pp. 101–106.
Zhu Yaoying. A Study on the Development Status and Impact of Thematic Writing Instruction in Universities. Writing, Issue 6, 2020, pp. 108–115.
Xie Xinzhou, Zhu Yaoying. Technology, Content, Users: The Development Logic of Chinese Online Video. Publishing Science, Issue 6, 2020, pp. 79–89.
Xie Xinzhou, Zhu Yaoying. A Study on EU Digital Copyright Protection from the Perspective of Information Resource Management. Journal of Information Resources Management, Issue 6, 2020, pp. 60–70.
Conference Papers
Shi Lin, Kuang Jingjie, Zhu Yaoying. “Confiscate or Co-Play? The Digital Parenting Dilemma and the Pursuit of Happiness – An Empirical Study Based on 301 Parent-Child Responses in Mainland China.” International Association for Media and Communication Research (IAMCR), 2025, Singapore.
Zhu Yaoying, Song Zhuo, Wang Yuanxin. “From Motivation to Behavior: A Study on Online Learners’ Self-Regulation, Self-Efficacy, and Learning Duration.” Tsinghua Higher Education Forum, 2025, Bali Island.
Zhu Yaoying. “A Study on the Construction of an Evaluation System for Internet Content Governance: An Examination Centered on Governance Evaluation.” The 15th China Communication Congress, 2022, Suzhou.
Books and Book Chapters
Xie Xinzhou, Zhu Yaoying. Online Commentary: Theory and Practice. Beijing: People’s Daily Press, 2025.
Zhu Yaoying. Media Literacy Education for University Students in the ‘Digital Existence’ Theme of Writing Courses. In Walking in the Same Direction: A Collection of Teaching Cases for Ideological and Political Education at Tsinghua University, edited by Peng Gang, pp. 102–113. Beijing: Higher Education Press, 2024.
Xie Xinzhou, Zhu Yaoying, et al. A Study of the Content Governance System and Regulatory Model with Chinese Characteristics. Beijing: People’s Publishing House, 2024.
Xie Xinzhou, Zhu Yaoying, et al. Insight from Details: Innovative Practices in Prefecture- and County-Level Media Integration. Beijing: People’s Publishing House, 2020.
Research Projects
Principal Investigator: Teaching Reform Project (Phase VI), TCWC, Tsinghua University (2024) – “Content and Pathways: Research on Enriching Teaching Resources for Writing Courses with Generative Artificial Intelligence.”
Principal Investigator: Tsinghua University Undergraduate Teaching Reform Project (2023) – “Research on Digital Literacy Education for University Students and the Practice of Ideological and Political Education in General Education Writing Courses.”
Principal Investigator: Tsinghua University Undergraduate Teaching Reform Project (2021) – “Research on the Application of New Media Technologies and Teaching Elements in Blended Teaching of Writing Courses.”
Principal Investigator: China Postdoctoral Science Foundation General Grant (2021) – “A Study of the Elements and Evaluation System of Internet Content Governance from the Perspective of Information Ecology.”
Participant: Tsinghua University Undergraduate Teaching Reform Project (2021) – “Exploration and Practice of the General Education Concept in Thematic Writing Courses.”
Participant: Major Project of the National Social Science Fund (2018) – “A Study of the Content Governance System and Regulatory Model with Chinese Characteristics.”
Participant: Major Project of the Marxist Research and Construction Project (2018) – “A Study on Promoting Online Governance and Building a Healthy Online Ecosystem.”
Participant: Major Project of the National Natural Science Foundation of China (2018) – “Research on New Media Development Management Theory and Policy.”
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